Roskilde festival is a valuable platform for communication because of its huge impact and focus on responsibility. The Danish festival annually host 130.000 people from all over Europe and has a great focus on societal impact and sustainability. Since 1994 the organizers have been constantly trying to reduce the environmental impact and make a change by donating profits to humanitarian purposes, selling fair trade products, using renewable energy sources, aiming at a maximum level of waste recycling and informing about environmentally friendly behavior.
Experimentarium team used the popular Roskilde Music Festival with the aim to communicate the mindset of RRI and the Nerri issues specifically focusing on young people’s ethical concerns and their understanding and hopes for the future. Experimentarium wanted to make RRI more approachable and interesting to a wide array of stakeholders, such as festival participants, mass medias and Experimentarium’s employees through various formats, such as workshops, poster-exhibition, dialogue, social media, national newspapers and websites. The Danish team used co-design and a number of activities at the annual Roskilde festival to reach this goal, and the experiences and outcomes of our attempt.
The NERRI Danish team produced a complete report which describes how they used co-design and a number of activities at the annual Roskilde festival to reach this goal, and the experiences and outcomes of their attempt.